![]() ![]() The store became a fixture on social media, earning a regular place on DeuxMoi’s Sunday Spotted, and has capitalized on the hype, partnering with Hailey Bieber, Bella Hadid, and Kourtney Kardashian to craft signature smoothies priced just under $20 and boasting ingredients like mesquite, chlorella, spirulina, and vanilla collagen.Įrewhon’s pronounced dating culture also lends to its cachet. “It’s like Tinder for groceries,” says Adam Shapiro, 65, who goes there for soup. In 2011, Tony and Josephine Antoci bought Erewhon, kick-starting the once-niche vendor’s transformation from hippie health-food store to a luxury-wellness behemoth. Named for Samuel Butler’s satirical utopia in Erewhon, the store started in Boston, specializing in macrobiotic-rich foods before making its way out west in 1968. That was when I was dating my ex-boyfriend and he would buy salmon for his dog here.”ĭespite its current reputation, Erewhon came from humble beginnings. “Actually, I used to buy cut fruit sometimes. “I would never buy that,” Spencer insists. She leads me to the produce section and points to a 16-ounce container of crimson strawberries, which cost $24. She weaves through the narrow aisles jam-packed with colorful, if not somewhat perplexing, products like $40 Neptune Blue sea-moss gel and $11 pea-flower and turmeric bread. It’s an uncharacteristically light Erewhon trip for Spencer, also an aspiring wellness content creator, who has come to collect her smoothie as a post-yoga reward. Photo-Illustration: by The Cut Photos courtesy the subjects “Well, not technically free since I pay for a membership.” (Spencer, who pays $200 per year for a membership, gets one free monthly smoothie.) “One of my friends said that it was horrible.” At least it’s free, she acknowledges. It’s not the best thing we’ve ever launched.” Spencer nods intently. “Have you tried it?” she asks the barista. On a recent morning, Spencer leans against the smoothie bar at Erewhon Market and orders the smoothie of the month - Thorne’s Super Greens Coconut Shaker - which retails at $13. She’s joined by others who shell out thousands of dollars per year on jars of chicken noodle soup and regularly fork over $20 for a single smoothie. She spends most of her disposable income - and then some - on elevated groceries. “I’ve made jokes about how no matter what, it’ll always be in my budget, even though I’m a starving artist,” she says. Her favorite items include French Squirrel’s Bisous, a “nutritious version” of puppy chow ($9) a keto brownie that is “literally five bites” ($10) and a package of three peanut-butter-filled dates ($8) that she acknowledges could probably be DIY’ed for less money. ![]() Each week, she spends between $50 and $75 (though sometimes, she admits, as much as $200) at the cult high-end health-food store in Los Angeles, which has also become a social scene attracting TikTok wellness influencers, health nuts, and, on one occasion, a dominatrix. In the past, Calcium has supported work flexibility through part-time and freelance employment opportunities.Spencer, 23, makes roughly $40,000 annually as a freelance voice-over artist, content creator for a hummus company, and college-essay tutor - forcing her to share a carpeted, un-air-conditioned apartment in Brentwood with a roommate - yet she is not willing to give up one luxury: Erewhon. This expanding company is looking for dynamic job candidates who want to grow their careers to apply. Since its inception, Calcium has worked with leading healthcare and pharmaceutical enterprises like Genentech, Bristol-Myers Squibb, United Therapeutics Corporation, and Horizon Pharma, to name a few.Īs an employer, Calcium maintains teams at its New York City headquarters and its additional offices in Philadelphia and San Francisco. ![]() Founded in 2012 upon the merger of the global information management company Star Group with the healthcare marketing agencies Calcium NYC and Vox Medica, Calcium is dedicated to delivering a measurable market impact for its clients along with hands-on customer service.Ī full-service agency, Calcium uses its proprietary system called The Growth Process™ to unify and guide its diverse strategic, tactical, and creative solutions and deliver “balanced brand nutrition.” The Growth Process™ is designed to magnify brand impact and customer activation through market analysis, strategy, positioning, creative, tactical executions, and ROI analysis. ![]() Researched & Written by Carol Cochran on the FlexJobs Teamīased in New York, New York, Calcium is a privately held healthcare marketing company offering expertise in medical and scientific content, creative strategy, and digital marketing. ![]()
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